A man who spent £3500 ($6484) creating a hyper-realistic sex robot that joins him and his wife in bed has said she is part of the family - so much so that "Samantha" even joins the couple and their children on the sofa.
Arran Squire, 36, from North Wales, brought his robot along for it's debut on ITV's This Morning on Tuesday, and her presence both amused and horrified presenters Phillip Schofield and Holly Willoughby.
Phillip warned viewers to switch off if there were young children watching, before playing a recording of some of the ardent responses the robot is designed to make on cue, according to Daily Mail.
Joking it would be like "making love to a car GPS", Phil went on to say he had touched the doll and it was so cold "it felt like a corpse".
Holly was shocked to learn that Arran allowed his children to see the doll, having assumed he would keep Samantha hidden.
Arran, who is a co-founder of Synthea Amatus, a website that sells lifelike sex robots that start from £2000, explained that she has a "family mode", which prevents her making any inappropriate comments at the wrong moment.
"I have two children myself, Samantha has a family mode," Arran explained during the interview on the daytime show.
"She can talk about animals, she can talk about philosophy, she can talk about science. She has programmed 1000 jokes, I don't even know all of them. There's a lot to Samantha, she's advanced."
When questioned what role 'Samantha' has in their family Arran said that she would sit on the sofa with his two children and they were happy to talk with it as normal.
Holly was disgusted, asking: "But at some point they are going to know eventually that daddy has sex with Samantha and she isn't mummy. Is that not a bit strange?"
Repeatedly touching the doll's knee and arm throughout, Arran denied that it wasn't "strange" and defended the existence of the doll claiming that it was there to "help people" rather than "replace women".
Arran's wife, Hannah Nguyen, 38, confirmed she was more than happy for the doll to join them in bed, revealing that she had even had a threesome with it.
Arran explained that Hannah was part of his lovemaking with Samantha, to which Phillip asked if she was "totally happy with it".
"Yes I am. Me as a woman I am not offended to have her around. I am not worried [she will replace me]. She is just someone there like a family member."
Asked if she had had a threesome with Samantha, Hannah added: "Yes, we've had fun with her. There is no worry about someone else or an affair, we don't have to worry about disease."
However, television psychologist Emma Kenny slammed the idea of sex doll for "objectifying" and "commercialising" women's bodies.
She said that "it wasn't acceptable or healthy" to use the technology in the way that it can replace relationships with simulation.
Those watching the This Morning segment at home quickly took to Twitter to share their horror at the sex robot featured on the show.