Burger King is being severely criticised for tweeting that "women belong in the kitchen" on International Women's Day.
The tweet was tied to the chain's launch of an initiative to help increase the number of women in head chef roles.
It was roasted by KFC which posted a meme of the Colonel writing; "The best time to delete this post was immediately after posting it. The second best is now."
Burger King's message also ran in a full-page advert in the New York Times overnight.