Kiwi parents are getting behind a growing trend - using colourful knitted or crochet umbilical cord ties instead of medical clamps.
Australian medics have concerns about the potential for the non-sterile materials to cause infection, but a Kiwi midwife says the potential can be easily minimised.
Rotorua mother Ashleigh French used a tie on her fifth child, Jupiter Morris, who was born in July.
"I used hospital clamps in the past but then saw pictures of the ties on Facebook and thought they looked really cute so I decided to get one.
"It's just common sense to keep it outside the nappy and make sure it doesn't get wet or dirty."