Making it as a fashion designer today relies on understanding all aspects of designing, production, sales and marketing. It requires a knack for sustaining a business that can both inspire and sell, as consumers have become more sophisticated in their fashion choices.
Right now there's a community of talented young designers that have gradually been honing their skills, including semi-established designers Penny Sage and Yuka&Tristan.
The following designers are making waves not only for their collections but also for their level-headed approach to running a fashion label with real potential.
Former graphic designer Jason Lingard was a stand-out at this year's Underground show at New Zealand Fashion Week, where a handful of young designers presented their work with mini installations. Lingard's gothic sensibilities will no doubt appeal to many.
Harman Grubisa
Designer duo Madeleine Harman and Jessica Grubisa have set the tone from the beginning, developing a sophisticated brand message through their beautifully made debut collection and an equally slick e-commerce website.
Designer Elizabeth Wilson of Eugenie has recently opened her own flagship store in Ponsonby, with an aesthetic that's both sophisticated and empowering. Wilson has been developing her design skills for many years having once worked as design assistant to Karen Walker. Her blend of modernism and traditional tailoring is refreshing.
Image 1 of 7: Itzme suit, $585. Paula Ryan tube top, $215. New Balance trainers, $160.
Penny Sage
Designer Kate Megaw's designs reflect an appreciation for discreet luxury with a focus on delicate shapes and has already garnered a loyal following.
Itzme
Focusing on upbeat street wear and tailored separates, designer Syza Zhang label Itzme showcased at New Zealand Fashion Week as part of a new-generation show.
Harry Were
As well as designing knitwear that is hand-knitted locally, Harriet Were also takes beautiful pictures. As one of the most exciting young creatives right now and with a newly launched website, the future looks bright.
Yuka O'Shannassy is a young designer on the periphery, catering to a growing customer base who appreciate the label's Japanese influences, beautiful fabrics and technical details.
