Sportswear brands have long known the benefits of a decent puffer jacket, come winter. What better than being ensconced in padded layers of insulation like a comfortable duvet blanket when you're out battling the elements?
For fashion obsessives, the puffer jacket's chic reincarnation can be widely attributed to the red and blue versions that made their way down the runways more than a year ago, the effects of Demna Gvasalia's debut at Balenciaga well and truly felt today as high street brands have highlighted their own take on the humble outerwear.
Like the leather jacket, outerwear taken from sport and street has taken on a life of its own.