The green bikini as it appears on Fashion Nova's website. Photo / Fashion Nova
Online retailer Fashion Nova has been slammed after a shopper noticed a label in a bikini warning ingredients in the garment could possibly causing cancer.
Youtuber Azia tweeted a picture of the $US34.99 neon green bikini she purchased from the site, which works with stars including Cardi B and Kylie Jenner, alongside the warning label.
— Around the World Fashion (@aroundworldfash) May 1, 2019
It reads: "This product can expose you to Di(2-ethykhexyl) phthalate, lead and cadmium, which are known to the state of California to cause cancer, birth defects and other reproductive harm".
Hundreds of shocked customers took the social media to share their views. "This is not what fashion is supposed to be!" wrote one, while another commented: "This is why Fashion Nova is trash, stay safe ladies."
"If you think you're putting yourself at risk think about yourself the fish and the literal direct ecosystem!" wrote one.
Another said: "At least California cares to let the people know part of what's killing folks! Knowledge is power!"
However, others were quick to point out that this kind of labelling is common in the sunshine state.
"The state of California does this on just about anything", one said, while a second commented: "It's literally on everything these days, I have it on my cardholder".
Another penned: "Okay, McDonald's has this on every window at the drive thru and nobody give a f***"
The product description online reads: "Available In Neon Green, Black And Red. 2 Piece. Top: Crop, Cap Sleeve, Front Zipper, Bottom: High Waist. Zipper, 82% Nylon 18% Spandex. Made in USA. Final Sale."
The tag also direct those seeking more information towards a Californian government website, detailing Proposition 65, which requires companies selling in the state to put warnings on any products that may contain harmful chemicals.
Under Proposition 65, companies must list anything selling a wide range of naturally occurring and synthetic chemicals that include additives or ingredients in pesticides, common household products, food, drugs, dyes, or solvents.