As technology continues to push forward with new innovation and capabilities, from 3D printing to Intel's recent presentation of a button-sized computer at the Consumer Electronic Show in Las Vegas earlier this month, the synergy between fashion and technology has continued to pique plenty of interest from consumers.
With the highly anticipated launch of the Apple Watch later this year, the company has been quick to focus on its fashion potential by debuting an 18-carat yellow gold Apple Watch on the cover of Vogue China last October. The strategy has worked well for Apple's fashion push of the Apple Watch, targeting a Vogue with a large readership (1.3 million) encompassing an audience much broader than its established counterparts in France or Britain.
The Apple Watch will be available in three distinctive collections: a classic Apple Watch, Watch Sport edition and a luxe collection called Watch Edition, with each watch encased in 18-carat gold (#11).
Not only will tech geeks be hankering for one but also the fashion fraternity, who have already embraced the watches before they've even been released, with a virtual queue to rival any fashion accessory waiting list this season.
