The late show as an "event" is a Fashion Week staple and Stolen Girlfriends is the hottest ticket in town.
Scenesters queued an hour for entry to the Mercury Theatre, crammed the foyer holding jam jars for glasses, then squeezed in for a show called Last Night's Party.
Before it got going, every blogger in town was taking pictures of every other blogger and film crews clustered at the front of the stage.
A stadium-style lighting rig flashed the audience before the music stuttered into life, but any thought this would be a straight run through of the collection was quickly snuffed out by a group in the balcony playing reality television with the models, whooping and applauding their favourite faces.
Very pretty they all were too, with a less feral look than some previous SG shows.