Juliette Hogan gave prim, proper and pretty a nudge, showing a grown-up range with a tougher twist. It was time for the well-regarded young designer to step up and she did so while remaining true to her talent for lady-like tailoring.
By hiking hems, adding in bone and black leather pieces reminiscent of Celine's simply shapes, and darkening her colour palette, the look for winter 2011 was stronger, but no less refined.
In recent collections Hogan has clung with Mormon-like commitment to buttoned up, pussy bow blouses, tunic dresses and knife-pleated skirts. These signature pieces rightly remained, but were joined by others styled with an edgier aesthetic.
A one-shoulder fitted dress was almost a step too far from the familiar, but using leather elegantly struck just the right note. Waiting lists will form for the collarless jacket and cropped leather T with zipped back.
The so-called layer-cake shift dress and a mini made in a scalloped fabric shown first in peach, cream and grey then later in smoky grey and blue tones illustrated Hogan's assured colour palette beautifully.