Q How does clothing circularity work and how can I be more aware about the clothes I choose?
A Take a moment to look at what you are currently wearing - or if you’re still in your underwear reading Reset on a Sunday morning, think of the clothes in your wardrobe. When you purchased the clothing currently on your body, what went through your mind? Most likely you considered how the garment fit, the comfort, how much it cost, and what it looked like.
Clothing circularity encourages us to think beyond these factors. How durable is the fabric? Who made it? When I no longer need this item, what will I do with it? Clothing circularity considers clothes as valuable resources that should be kept in our resource pool at all costs.
It challenges the usual “take, make, waste” linear model and suggests we “close the loop” by ensuring responsible manufacturing, strategic garment care, and end-of-life solutions.
Moving on from long words and terms you may have never heard before, it’s more simple than you think to become aware of what you’re wearing and engage in circular fashion.