Like man-buns, denim cut-offs and flatform shoes - some trends are inescapable. Although some are found in specific microcosms like Ponsonby Road, "athleisure" is sweeping the world and is thoroughly shaking up fashion retailers and the fitness world alike.
If you've ventured to any local cafes, farmers' markets, shopping strips or even simply left your house in the past year, you will have noticed the inescapable popularity of athletic apparel regardless of the occasion or dress code. From young females in head-to-toe lycra and mothers in searingly bright neons, to every second male in a pair of Nike Roshes; the trend of "athleisure" is dominant, popular and inescapable. No longer are people's pecs, gluts and groins shrouded in a veil of mystery or clothing, but fully on display for the world to see - and marvel at their healthy, active lifestyle (in case you missed their Les Mills bumper sticker and cold-pressed juice).
As people unknowingly (or otherwise) promote their own personal brand, their choice of "athleisure" as their sartorial message acts as a lifestyle advertisement - conveying healthy living, financial stability and broadcasting their values in line with society's lofty standards of wellbeing and physical ideals. There's understandable appeal in athletic apparel; stretchy lycra and sneakers are appealingly comfortable with the added benefit of sucking in any lumps or bumps. At the same time they create a smokescreen of fitness and health regardless of whether you actually possess both or not.
However what is an easy option is descending into a sartorial cop out. By defaulting to athleisure, you're avoiding both the opportunity to communicate your style and taste - not to mention avoiding supporting local retailers.
