Big undietaking: Jennifer Hawkins

Lovable's Jennifer Hawkins says she's a G-string kind of girl

Former Miss Universe Jennifer Hawkins is the new face of Australian intimates label Lovable.

Hawkins, voted one of the world's most beautiful women, has signed a multi-year contract with Lovable that includes working as a consultant to develop the brand's product lines and advertising campaigns.

"Lovable is a cute, girlie and fun brand," says Hawkins, who will feature in the Lovable advertising campaign to be launched in New Zealand later this year. "It's an exciting opportunity for me because I get to put my own input into the brand - that's the main reason I agreed to do it."

Dianne Taylor, Lovable's divisional manager, says Hawkins represents everything the brand stands for.

"She's a down-to-earth, beautiful and ambitious woman with a very cheeky outlook on life. We see Jennifer as a healthy, athletic role model for the Lovable audience, and look forward to having her on the team. Jennifer loves lingerie and is excited to be part of the process, from start to finish."

Describe the first lingerie you ever owned.

My first bra that I bought when I was in Year 8 (second year of high school). I was a late bloomer.

What is your favourite piece of underwear?

Lovable's Suddenly Shapely T-shirt bras for every day. They're super comfy and work perfectly underneath all sorts of tops.

What underwear works best under a tight pair of jeans?

Nothing. Only kidding. I love the UltraSkin range from Lovable, or just a simple G-string.

What does every girl needs in her underwear drawer?

A sexy set of lingerie plus some cute but sexy nightwear. Turf out all grey underwear.

What is your idea of the perfect bra?

Great fitting, fashionable and very comfortable.

Are you a G-string kind of girl or do you prefer the comfort of nana pants?

No nana pants for me. I'm a G-string girl, as most of the world knows.

What is your favourite colour when it comes to underwear?

Pink and black.

Have your ever done a Madonna and worn underwear as outerwear?

Not yet.