Ellie Goldstein, model with Down syndrome, stars in Gucci's latest campaign

The photo has become the most liked photo on Gucci's Instagram page. Photo / David PD Hyde

An 18-year-old model with Down syndrome is the latest model to start in a Gucci Beauty campaign - and she's breaking social media records for the brand.

Ellie Goldstein has starred in the Gucci Beauty campaign, photographed by David PD Hyde, which has been featured online by Vogue in Italy.

Goldstein is seen in the photos wearing Gucci Mascara L'Obscur.

"I designed L'Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way," Alessandro Michele, creative director of Gucci, said.

"We called it L'Obscur because this word balances charm and mystery," he added.

Goldstein's modelling agency shared a photo of the model in the Gucci campaign on Instagram, stating it was the label's "biggest liked post EVER".

View this post on Instagram

In occasion of the #PhotoVogueFestival held in November 2019, @guccibeauty and @vogueitalia launched an Instagram scouting project. As a result, photographer @davidpdhyde captures Ellie @elliejg16_zebedeemodel and Kadri Vahersalu @kadri_vahersalu for a special editorial featuring the buildable Gucci Mascara L’Obscur. The portfolio is inspired by Creative Director @alessandro_michele’s words: “I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way.” #AlessandroMichele #GucciBeauty

A post shared by Gucci Official (@gucci) on Jun 18, 2020 at 1:58pm PDT

The photo, posted to Instagram, currently has more than 804,000 likes.

"I love this. Thank you for this amazing opportunity and a fabulous day shooting," Goldstein said.

Instagram users love the latest campaign. "Beauty beyond limits," one person commented.

Another one described Goldstein as "a shining soul".

"Can this please be our new normal, we are ready for it," someone else said.

View this post on Instagram

For Gucci beauty and Vogue Italia now live on Vogue.it Thank you Alessia Glaviano for the opportunity, art direction and mentoring. 🙏💖 Photographer: David PD Hyde Stylist: Emily Evans Makeup Artist: Bryanna Angel Ryder Hair Stylist: Ryo Narushima Assistance: Laetitia Dumez Model: Ellie Goldstein @ Zebedee, Enam @ Anti London, Jahmal Baptiste @ First #photography #portrait #diversity #together #unity #happiness #dream #beauty #guccibeauty #gucci #fashionphotography #men #women #smile #voguehope

A post shared by David PD Hyde (@davidpdhyde) on Jun 17, 2020 at 1:08am PDT