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SYDNEY - Model businesswoman Elle Macpherson feels no need to strip down to her underwear to promote her latest lingerie range.
Instead, she would rather entertain a group of Australia's richest men with an exclusive party.
The famous covergirl bewitched 80 of Australia's most influential power players, including Seven Network director Ryan Stokes, entrepreneur Justin Hemmes, and James Symond, nephew of Aussie Home Loans' John Symond, at an intimate male-only cocktail event in Sydney tonight.
Flashing only her trademark smile, the 43-year-old was the centre of attention at the launch, charming the men with advice on how to pick out the right underwear for their special lady friend, as well as showcasing her new racy Boudoir lingerie collection.
While Macpherson was busy wooing her male attendees, their partners and primary buyers of her range weren't far from the supermodel's mind.
Macpherson says the collection will spice up the bedroom, bringing the art of seduction back into women's lives.
"I hope it inspires women to embrace their sensuality and identify what intimacy means to them," she said.
"I won't pretend it isn't sexy, sensual or even provocative but it's also romantic, luxurious lingerie and above all, made to have fun."
Other celebrity guests to attend the party ranged from The Great Outdoors presenter Tom Williams to Rooster rugby league star Craig Wing.
The collection is now available through Myer stores.
- AAP
