Edmonds is removing one of its most well-known products from shelves, saying rising costs mean they can no longer make a crust from pastry.
The iconic baking brand has flaked on its frozen pastry range, saying it is “no longer commercially viable” to keep it in supermarkets.
Edmonds, now owned by Australian company Goodman Fielder, has been in Aotearoa for more than 135 years.
The baking brand was founded in the 1870s by Christchurch grocery store owner Thomas John Edmonds, who, after learning that most of the baking powder on shelves was unreliable, set about making his own.
Accelerating into 2023, Edmonds is now the Kiwi choice for flours, cake mixes and failsafe recipes, and has asserted itself as a baking staple.