Durex is calling for Kiwi sex-testers - but is coy about exactly what they'll be signing up for.
Aside from revealing the move will involve a smartphone, the condom giant has given a firm, "No, I'm not in the mood" response to questions on specifics of the product trial.
The company this week announced it will diversify into digital technology, with the newly-formed Durexlabs set to unleash a "major product" this year.
The announcement included a call for testers "to be the first to experience this new breakthrough".
"With our years of experience, we know sex," Durex's head of research and development Richard Arnold said.