A new 'Starbucks' coffee shop has caused a stir in Los Angeles - the pop-up outlet, serving free coffee, is 'dumb'.
Go buy some @dumbstarbucks before dumb lawyers get to it pic.twitter.com/67E2zq0myf
The Dumb Starbucks Coffee, which parodies the design and vibe of the giant chain, popped up without notice.
The coffee, brewed by two baristas hired off Craigslist, and the pastries, apparently bought off-site, are all free. There's no word on who's behind the parody pop-up, but lines are long and social media is gathering momentum.
According to their Frequently Asked Questions published on Forbes, the store has managed to get away with the stunt based on parody law.