For many people, the beginning of February marks the end of a month of abstinence from their favourite tipple.
But as we bid a perhaps too enthusiastic farewell to Dry January, one expert is saying that last month's good intentions may have done more harm than good.
He claims that drinking regularly throughout the post-New Year period would have had far more health benefits than going cold turkey.
Professor Charles Bamforth of the University of California, Davis said: "It's well known that drinking too much can cause serious health problems. Many people don't realise that drinking in moderation has significant health benefits and that moderate drinkers have a longer life expectancy than non-drinkers.
"Regular moderate intake of alcohol is good for the heart and blood circulation."