"Could you fit a double whisky in the top of that beer? You could? Well, fill it up with beer then."
I heard that exchange in a bar many years ago and it has always stuck with me. It was between an innocent novice barman and a regular drinker, who had taken umbrage at the fact that the beer he had ordered wasn't full to the brim.
It wasn't necessarily the fault of the barman – he had presented a perfectly good pint, complete with a foaming head of white bubbles, which gradually dissipated until all that was left was a glass of slightly gassy lager and a gap at the top of the glass.
The customer wasn't worried about the lack of head. He was worried about being short-changed in the volume department, which says more about him than I think he would like, because the head on beer is one of its most important and most overlooked features.