A BBC local radio DJ sparked an outcry after claiming unattractive mothers should be banned from breastfeeding in public.
Alex Dyke said the practice was indulged by "librarian-type, moustached" women.
He claimed he was embarrassed after seeing a "big girl" breastfeeding on a bus and claimed "yummy mummies" know it's "not a great look". But following an angry backlash from listeners the BBC has suspended the broadcaster pending an investigation and is facing calls to sack him.
By yesterday more than 5,000 people had signed a petition calling for him to be axed from his job at BBC Radio Solent.
During a phone-in on Wednesday, Dyke called breastfeeding "unnatural" and compared it to having sex in public. He went on to claim that "men don't like it".