In a brand new, antiseptically clean, state-of-the-art office block in central London, John Galliano - the former Christian Dior creative director - presented his debut haute couture collection for Maison Margiela to an audience of just 100 people.
Read into the choice of venue what you will. A blank slate? A fresh start? There was, tellingly, a white backdrop, much in the Margiela tradition - a house whose label is famously left blank.
Everything but everything in this fashion show would always be searched eagerly for meaning. Galliano was, of course, dismissed from both Dior and his own label in 2011, following a drunken rant in a Paris bar. He entered personal rehabilitation days after the event, flying to the Meadows facility in Arizona, but his professional rehabilitation has been a far longer process. Four years, to be precise.
Add to them the fact Galliano chose to leapfrog the entire haute couture season, and the channel, to show his collection on the final day of London's autumn/winter menswear showcase. No other member of the Chambre Syndicale de la Haute Couture, the governing body of the French fashion industry, has ever done that. It resulted in Margiela being struck off the calendar of the official couture week, staged at the end of January. This event, appropriately, was a true one-off.
That's the point of couture, where garments are only crafted by hand entirely to order, for specific clientele. It's labour-intensive and heinously expensive. For example, the wedding dress Galliano's Dior created in 2005 for Melania Trump, bride of Donald, cost 130,000 pounds. Margiela's line, although shown under the couture parapluie, is dubbed "artisanal", emphasising the importance of the craftsmen behind its construction.