Sky Television's digital viewers will no longer be anonymous now the service has been added to the national "peoplemeter" system.
New technology has allowed ACNielsen to collect data on viewing habits of digital subscribers - at present 12 per cent of New Zealand homes - to add to those of free-to-air channels.
A sample of 470 homes is used to measure the ratings.
A specially designed "probe" identifies the individual channels which are transmitted and viewed on the digital service.
Digital TV viewing habits eyed
AdvertisementAdvertise with NZME.