Demi Moore has been named the World's Most Coveted Cougar.
The actress, who turns 50 on Sunday, has been anointed the title by CougarLife.com, a Canadian-based dating website specialising in matching up "cute cubs" with "yummy mummies".
Demi split from her 34-year-old husband Ashton Kutcher last November after six years of marriage. He was accused of cheating on her with a 22-year-old he met during a trip to San Diego.
But CougarLife.com founder Claudia Opdenkelder credits the relationship with making romances where there is a considerable age difference more acceptable to the public.
"Demi Moore has single-handedly done more for the cougar community than anyone and made significant strides in helping the lifestyle become part of mainstream culture," Opdenkelder told RadarOnline.