Dates locked in for Fashion Week 2009

Models at last year's New Zealand Fashion Week wear creations by (L-R) Huffer, Zambesi, Fourfontaine and World. Photos / Babiche Martens, Martin Sykes, Norrie Montgomery

The shows may be pared back in light of the economic downturn, but this year's Air New Zealand Fashion Week will go ahead as planned between September 21 and 25.

Fashion Week managing director Pieter Stewart said she was encouraged by early interest in the event and had a strong core of established designers expected to show.

"During these challenging economic times it's encouraging to see so many designers coming to us at this early stage hoping to show Autumn/Winter collections at this year's Fashion Week," she said.

"This year will be more challenging than ever for some designers, however those that stay focused and make changes in preparation for changing consumer behaviour will continue to flourish."

Recent designer meetings held by Fashion Week organisers addressed the current economic situation and encouraged designers to "throw away the rule book" and "get creative".

Stewart also spoke with designers about maximising their sponsorship opportunities and cutting back on unnecessary trimmings.

This year's event will coincide with Milan's Spring/Summer Fashion Week but fall prior to Paris Fashion Week.

Stewart said invitations to this year's Fashion Week would be extended to media and buyers from the developing markets of Asia and the United States.

"We feel that Asia, is a relatively untapped opportunity for New Zealand designers... We hope that by shoulder tapping some key publications, celebrities and buyers, and bringing them to New Zealand we'll be able to open some doors so local designers can gain a strong foothold exporting to these countries," she said.

A confirmed list of the designers showing at this year's event will be announced in late July.