Sienna Miller, Charlize Theron, Jemima Khan, Sting and his film producer wife Trudie Styler are among 31 signatories of a letter appealing to the Japanese chef Nobu Matsuhisa to remove bluefin tuna from his global restaurant empire so they can "dine with a clear conscience".
The model Elle Macpherson and the actors Alicia Silverstone and Woody Harrelson are also supporting the protest, which follows news that Nobu refuses to stop serving bluefin - a fish on the brink of extinction in the Mediterranean.
Instead, as The Independent reported last week, its two London restaurants advise diners to ask for an alternative.
"As customers and fans of Nobu we strongly feel that bluefin tuna must be completely removed from your menu due to its perilous position as an extremely endangered animal," wrote the signatories.
"Nobu is a restaurant we all love, a world leader in sushi with a fantastic reputation and enormous influence. If Nobu took a definitive stand on this issue it could make a critical difference. Continuing to serve bluefin leaves Nobu both vulnerable to public criticism and lagging behind Moshi Moshi, Gordon Ramsay, Jamie Oliver and others."
The celebrities hint at a boycott: "We very much hope that you value our comments as customers and therefore that you will seriously consider our request; allowing us all to dine with a clear conscience."
Kate Goldsmith, the Rothschild heiress, gathered support for the letter after she and her husband Ben Goldsmith watched a preview of a film about overfishing, The End of the Line.
The 24-restaurant chain said: "The consumption of this fish is a cultural institution in Japan and there is still an enormous demand for this delicacy at all our restaurants." Greenpeace had asked for its bluefin dishes to be identified and was considering offering farmed Australian tuna as an alternative.
Charles Clover, author of the book The End of the Line and who has campaigned against Nobu's sale of bluefin, said: "Nobu has made a fortune by sucking up to celebrities, and if celebrities turn their back on him because he's selling endangered species, more fool him."
- INDEPENDENT
Cut tuna demand celebs
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