Curvaceous women are more sensitive to pain than others, scientists believe. They said this vulnerability makes them even more attractive to men.
In a study entitled the Curse of Curves, researchers took the measurements of 96 students. These were used to calculate the women's waist to hip ratios and the men's shoulder to hip ratios.
A low waist to hip ratio is a sign of a curvaceous figure and is often equated with beauty. Similarly, a man with broad shoulders and narrow hips is generally thought of as being more handsome.
The men and women were then timed as they held one hand in a bath of uncomfortably cold water. They were also asked how much pain they were in while video cameras filmed their facial expressions.
The curvaceous women felt the most pain, the journal Human Nature reports.