For the latest beer in our craft series we head to Rotorua for a taste of its adventure-themed beers.
It wasn't very long ago that Croucher decided to launch new label designs that embraced its Rotorua roots, with nods to mountain biking and the trail running that the area has become famous for.
Ultra-running might be a niche but it sure is a thirsty one and the Croucher IPA is the perfect way to rehydrate after a long run.
Don't take it from me, though, take it from the actual experts who've given this beer a bunch of awards over the years (it recently brought home the bronze medal at the Australian International Beer Awards 2018).
It's made of a strong blend of New Zealand, Australian and American hops and it's as hoppy and flavoursome as you'd expect it to be, at 7 per cent ABV. Fair warning: this is big and bold, it's not something you can drink a couple of before heading out for a drive (or a bike ride, for that matter).