The White House is pushing a new reason to swipe right: vaccination badges and "super swipes" for people who have had their coronavirus shots.
The Biden administration says it is teaming up with dating apps to showcase the benefits of getting a shot.
Apps like Hinge, Tinder, Match and Bumble are offering special incentives to people who roll up their sleeves, including badges showing vaccination status and free access to premium content. BLK and Chispa will boost profiles of those who are vaccinated, to make them more visible to potential matches. And OKCupid will even let users filter out potential partners based on whether they have got a vaccine.
The White House says the apps will also direct users to learn how to get vaccinated, including connecting them with educational materials and information on how to find the nearest vaccination site. The administration pointed to research from OKCupid that found those who were already or were planning to get vaccinated received 14 per cent more matches on the app.