The UK government has launched a series of deliberately bizarre, erroneous ads encouraging Britons to stay at home - and the mastermind behind them is New Zealander Ben Guerin.
Co-founder of creative and digital agency, Topham Guerin, the Kiwi has been recruited by 10 Downing Street to produce a campaign intended to be mocked and shared online - and in doing so spread the message to stay at home during the coronavirus pandemic.
The series includes an ad where two women are sat on a couch sharing a bowl of food - with a hand that clearly belongs to someone else reaching out from between the couch cushions.
