Australian beauty guru Zoe Foster-Blake has previously raved about it to her followers. Photo / Instagram
A new beauty trend has emerged during isolation – Australian women shaving their faces.
While dermaplaning – the term used to describe the removal of fine facial hairs known as peach fuzz – isn't new, the treatment has experienced a huge spike since lockdown began.
Priceline in Australia has released sales data from the past few weeks revealing Revlon's bestselling item in the past few weeks has been its $10 Face Defuzzer.
"We've sold thousands and thousands of units, which we think is in part with salons closing, so people are dermaplaning at home," a Revlon spokesperson told news.com.au.
"The defuzzers have always been incredibly popular, ranking in the top 50 Revlon products, but recently they have just gone gangbusters – Priceline keep having to reorder stock to keep up with the demand."
It's not just the pharmacy superstore recording an increase in demand for the unusual item, with Google insights revealing search interest is up 104 per cent from the previous month.
Dermaplaning has a number of different benefits that attract people, including exfoliating the top layer of dead skin cells and helping to improve skincare and make-up application.
Experts report the shave – which is often performed with a razor or scalpel – creates smoother skin that helps skincare products absorb better as well as giving a flawless finish when used with beauty products such as foundation and bronzer.
Australian brand MCoBeauty are also known for its budget Facial and Brow Razor that sells for $7 in Woolworths.
However it's not for the faint-hearted, with some first-time users describing the process as "scary" and "a little bit gross" on Instagram.
Sydney-based blogger Dani – who runs popular page Luxeandlemonade – told news.com.au it took her an entire day to build up the courage to do it after buying the supermarket item recently.
"My face is smoother than a baby's bottom. I was worried I may end up looking like my brother when the hair grows back but no one that's done it has said it grows back coarser or differently, so I'm sold (for now)," she said.
Beauty blogger Chels Randall recorded the first time she tried the DIY-treatment for her YouTube followers, revealing later on Facebook it had left her with "baby smooth" skin.
"My skin is so baby smooth and I can confirm that I have had absolutely no hair grow back darker or thicker," she said at the time.
Beauty guru Zoe Foster-Blake has also raved about the treatment in the past, saying she has it done professionally before a big event like the Logies as it exfoliates and brightens her skin.
"Dermaplaning is skin-tone-evening, non-inflammatory (so: great for pigmentation sufferers) helps skin care penetrate better, and makes your skin freakishly smooth (because, um, it's hairless), meaning your makeup will sit PERFECTLY," she wrote on Instagram back in 2017.
Some professionals have warned against performing the treatment at home though, with a British cosmetic clinic in the UK recently calling the at home kits "dangerous".
"It's so dangerous and when not carried out properly and by a trained technician can leave you with permanent damage to your face ... look after your skin, after all you wear it everyday," Claudia Beer urged on Facebook.
I’ve seen so many home care kits being offered specifically dermaplaning & microneedling and below is just a few results...
If you are keen to try using the $10 at-home treatment yourself, Revlon recommend doing it on clean, dry skin.
"Carefully run the defuzzer over your face in small, downward motions, avoiding the delicate eye area," the spokesperson said, urging users to be careful around the brow area.