We've had Countdown bricks, New World's Little Garden seedlings, and the coveted Smeg knives.
Now Countdown has revealed its newest collectible - and it will come in handy for those of us wanting to restock our kitchen essentials.
The supermarket announced it is collaborating with Wiltshire to make its Salisbury collection of six cutlery sets available to shoppers with their purchases.
From July 8, for every $20 spent in store, customers will earn one eStamp by using their Onecard.