It's become a popular opinion on the internet that Coriander is the worst thing in the world for its sometimes soapy flavour.
Now one of the most popular cracker companies has teased the idea of a new flavour.
Taking to Facebook, Arnott's shared a post of the new coriander flavour, presumably to test the waters on what the world thinks ...
And it was probably what they were expecting: bad.
"This one might be a bit divisive …" they wrote.