Comedian Jaquie Brown's famous short hair is about to get shorter, when she shaves it next week to raise finds for the Cancer Society.
The Jaquie Brown Diaries star is getting the chop on August 11, and aims to raise $5000 in the process. She's well on her way - less than two weeks after signing up for the challenge she's raised more than $1700.
And though she said her hair was a huge part of her identity ("I have a massive forehead"), it's for a cause that is close to her heart.
"I lost my dad to cancer when I was in my 20s and my mum is a breast cancer survivor," she said. "I think everyone in New Zealand has a connection to cancer in one way or another, unfortunately. I'm hoping by doing this, cancer will know I'm not to be messed with and will avoid me."