A personal struggle has inspired a Kiwi woman to launch New Zealand's first online directory of funeral providers, including where to find coffins made from Lego and pet funerals.
Managing director Annouschka Martinsen set up Celebrate Me to help families find information on funerals during a distressing time, as she experienced herself when her father died.
She found there was no one-stop information source when it came to planning his funeral.
"I just want to provide people with a clear idea of what is available to them when it comes to planning a funeral either for a loved one or pre-planning for themselves," she said.
"Then when they go to see a funeral service provider they already know what they might want.