New Zealand's favourite stay-at-home dad has signed on with UNICEF New Zealand as part of a global campaign calling on businesses and governments to put more effort into developing family-friendly policies.
While David Beckham, also part of the campaign, has previously described parenthood as "the most important job in the world", Gayford has appeared on camera to share that "the best gift you can give a child is time".
Released today in conjunction with the UN Day of Parents, the video for the #EarlyMomentsMatter campaign sees Gayford discuss his own journey with a baby and the challenges he now understands and wants to help other parents overcome.
After welcoming baby Neve with fiance and Prime Minister Jacinda Ardern last year, Gayford became a full time stay-at-home dad, and has lovingly and humorously shared the trials and tribulations of parenthood along the way.