A Church of England reverend has moved its "morning" service to 4pm on Sundays, so worshippers can recover from hangovers, however, his new services will clash with major Premier League football games.
Rev Mark Montgomery, of St Gabriel's in Kings Hill, near Maidstone, Kent, said that the 4pm start would give worshippers that chance to recover from Saturday nights out on the town.
After quizzing church-goers about why they couldn't attend morning Sunday services, he was told that many parents had to take their kids to sporting activities or went to visit farmer's markets.
Many, however, also told him that they simply needed to recuperate from "a night out" on Saturday evenings, the Daily Mail reports.
So, in a bid to encourage more people to come along to its services - currently held in a primary school as the church seeks to find its own place of worship - Rev Montgomery announced 4pm services every second Sunday.