In the post, Rondel said she has no problem with other people releasing baking mixes but said her fans were right to call out Teigen, “this particular situation isn’t chill, especially because we’re just a small sister-run business”.
Now, a Cravings representative – Teigen’s baking kit brand – has directly addressed claims in a statement to Rolling Stone, “Images posted on social media by The Caker team compared the front of our box and the back of their own,” they said.
“The front of their packaging is different from the photographic approach we took, with their design trending to be a solid, bold colour, which is actually a sleeve rather than the traditional box style we have used.”
Rondel posted the statement and clarified The Caker packaging does not have a front or back. Photo / Instagram
The representative did not make any further comment.
Rondel quickly posted the statement on her Instagram storytelling fans she wanted to address it, “Anouk and I plus our amazing designers at @ddmmyystudio specifically designed our packaging to have neither a front or back. [sic] much like a magazine, which has 2 covers.
“In fact,” she added, “a lot of our retailers display them like this! The photo side is totally the front of you want it to be!”
Rolling Stone also spoke to Rondel who continued to slam Teigen, “the bigger story here is less so about what Cravings or Chrissy Teigen might have done to The Caker, it’s more so how the ‘Big Guy’ can stomp on the small guy so easily and walk away with more rewards than the small guy did in the beginning.”
The Caker posted an extract from the article on her Instagram story. Photo / Instagram
She posted the extract from the interview on her Instagram story, telling fans she has learned so much from the experience, “I hope other small business owners can take a lesson from it too.”
Rondel and Teigen announced their baking kit collaboration on September 15 with the release scheduled to coincide with the supermodel and her husband, John Legend’s ninth wedding anniversary.
Posting to her 39 million Instagram followers, Teigen shared a video of her and Rondel dressed in bath robes, their hair wrapped in towels and their faces in full makeup, as they whip up a cake in a cute 50′s-style kitchen.
Teigen told her followers: “Ooh I was so excited for this collab, this was so much fun to do, you guys are gonna die. It’s so delicious.”
And continued to give a shoutout to Rondel, saying, “Thank you so much Jordan for doing this with me. We are so, so excited about it. It is so delicious, everybody in our house loves it.”
The announcement of the successful collab was quickly followed by news that the kits had already sold out on Cravingsbychrissyteigen.com. However, according to The Caker’s website, they are available for pre-order.
