Aromatic is an interesting word to use about wine. After all, every wine is aromatic to a greater or lesser degree, so why are some classed under the banner of "aromatics"?
Well, the term gathers together wines that tend to be more aromatic than others, including riesling, gewurztraminer, pinot gris, viognier, arneis, verdelho and gruner veltliner.
There's even an argument to made for including sauvignon blanc, as it has a quite strong and characteristic aroma, often including such descriptions as "grassy", "cat's pee" and even that old standby - "sweaty armpit".
The major aromatics, though, tend to be easily grouped and they are all wines that can do well in New Zealand.
Pinot gris is made pretty much everywhere and this workhorse grape has been a godsend for wineries that need a reliable cash crop. That's not to say all pinot gris is simply beverage wine, far from it. But many give that impression - they can come across like something designed to be appealing to chardonnay and sauvignon drinkers, offering a wider market for the winery.