Celine Dion is launching a lifestyle brand.
The 48-year-old singer will follow in the footsteps of stars including Gwyneth Paltrow, Reese Witherspoon and Ellen by branching out with her own line of home goods, active wear, accessories, eyewear, beauty and travel products.
Read more:
• Celebs branch out with self-promoted brands
Dell Furano, CEO of Epic Rights, the company she is partnering with on her new project, told Billboard: "On a global level, [artists] need to combine all areas - their music, performances, touring, website, social media - and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because it's all from her point of view."
The business has yet to be named but plans are in place to start rolling out products, which will be modelled on Celine's values "family, music, entertainment and style", from late next year .