It's not just wedding pictures filling photo albums - modern-day lovebirds can pay for proposals to be captured, too.
Auckland-based Perspectives Photo and Cinema director Isaac de Reus said his company used video and photography to record the joyous, but usually private, reaction to a marriage proposal.
The team helped people devise cover stories to explain the cameras without arousing suspicion.
One couple, Kylie and Mat Nimmo, supposedly won a Facebook competition to model for a "promotional shoot". The romantic night-time proposal, in a Muriwai forest glade, was met with surprise and tears of joy by the unsuspecting bride-to-be. The clip was aired in church before the bride walked down the aisle.