Pizza Hut's cheeseburger crust pizza would take 14.4 hours of walking to to burn off.
Pizza Hut's cheeseburger crust pizza would take 14.4 hours of walking to to burn off.
Healthy food choices before cheap fast food? Fat chance.
It's described as an "epic addition" to Pizza Hut's menu by its creators.
The cheeseburger crust pizza, which features eight mini-cheeseburgers built into its crust, is the latest offering from the popular nationwide chain.
But before you sink your teeth into the monstrosity, you're probably best to get your trainers ready to work off its contents.
Restaurant Brands, which operates New Zealand Pizza Hut stores, is heavily marketing the pizza, with a posting of a picture of the behemoth on its Facebook page simply offering the word: "GASP".
Although the company did not respond to a request for comment from the Herald on Sunday, it was reported on the product's release in the UK last year, that the cheeseburger crust pizza contained 2,880 calories.
Even if someone only ate half of it, it would contain more calories than some of the biggest burgers on the market.
It's the latest in a long line of novelty fast-food items that appear to be getting more extreme.
Not content with KFC's original double down, which weighed in at 540 calories, 2g of fat and 1,380mg of sodium? Now you get one with a ham steak and a hash brown stuffed between the dual chicken fillets.
Healthy Food Guide nutritionist Claire Turnbull said the "novelty factor" was the driving force behind the growing popularity of such items.
"The fun factor is a big marketing pull and unfortunately it's winning over all the health messages and programmes," she said.
Eli Orzessek tests the latest novelty in the fast food market.
Accessibility and price were also big factors when it came to making over the top food choices, she said.
A large cheeseburger crust pepperoni pizza from Pizza Hut was $10 pick-up.
"The unfortunate thing with these kind of products is they push people further and further away from cooking for themselves - because at just $10 it is all too appealing not to bother," Turnbull said.
"It's not food that your body needs. It's not nourishing, it's really high in saturated fat, it'll be incredibly high in sodium, next to no vegetables. It's really not a great food to be eating very often at all."
The Herald on Sunday newsroom put the cheeseburger crust to the taste test last week.
And despite its presentation, the cheeseburger factor was a bit of let-down. They're little discs of processed meat topped with cheese and a bit of a tomato sauce and mustard - they'd probably be classed as pies, rather than burgers.
It's anyone's guess what the next novelty food item will be -but looking at our neighbours across the ditch might give a clue. Pizza Hut Australia has released a pizza lined with miniature mince pies.
How long do I need to walk to burn that burger off?*
