Burger King has taken a witty dig at one of its fast food restaurant rivals by dressing up as McDonald's for Halloween - and the internet is lovin' it.
Going beyond the usual cobwebs and fake spiders, the Burger King restaurant in Queens, New York, has pulled a whopper of a prank on McDonald's by transforming it's store into the "Ghost of McDonald's."
The store was covered in massive white sheets with cut outs for eyes and a roughly spray-painted "McDonald's", while a sign below the ghoulish display reads: "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween".
Making sure the prank was noticed, Burger King posted a reaction video to YouTube and shared their cheeky work on Twitter.
Burger fans and passers-by were suitably impressed by the McDonald's diss.