Vegetarians look away. If you've ever craved the smell of fast food all day long, Burger King has come up with the ultimate solution with the launch of a new burger-scented cologne.
The cologne will supposedly imitate the signature aroma of the Whopper Burger, which consists of 100 per cent flame-grilled beef, freshly sliced onions, lettuce and mayonnaise.
The scent, which has been named Flame-Grilled, is set to be launched by Burger King Japan on 1 April 2015.
Flame-Grilled will set you back 5000 yen - which comes to around NZ$50.
![While many people think that the cologne is a hoax, the advert insists the authenticity of the cologne and sees it retailing for 5000 yen.
Photo / Burger King Japan](https://www.nzherald.co.nz/resizer/v2/YVT6BULCT7W7OAW6NQZRBNYFZE.jpg?auth=3b6d1a4c1f42eea4f968df7a7ed87c1befb018aab6f021d910db3f00f279f11c&width=16&height=19&quality=70&smart=true)