It does say something about the way society is going if you need a fast food joint to teach you not to bully other people - but here we find ourselves.
"Bullying Jr" is Burger King's latest PSA and it's the centrepiece of a campaign to fight bullying.
In the video, which you can watch in its entirety below, Burger King conducts an experiment to see whether customers would speak up about bullying the way they speak up about issues with their food orders.
The results were disheartening.