Burger King changes cows' diets to curb climate change

To help tackle climate change, the Burger King brand in the US has partnered with top scientists to develop and test a new diet for cows. Photo / 123RF

Burger King is staging an intervention with its cows.

In the US, the chain has rebalanced the diet of some of the cows by adding lemon grass in a bid to limit bovine contributions to climate change.

By tweaking their diet, Burger King said on Tuesday that it believes it can reduce a cow's daily methane emissions by about 33 per cent.

Cows emit methane as a byproduct of their digestion, and that has become a potential public relations hurdle for major burger chains.

Greenhouse gas emissions from the agriculture sector made up 9.9 per cent of total US greenhouse gas emissions in 2018, according to the US Environmental Protection Agency.

Of that amount, methane emissions from livestock (called enteric fermentation) comprised more than a quarter of the emissions from the agriculture sector.

With an over-the-top social media campaign that teeters between vulgarity and science (sprinkled with more vulgarity), Burger King is banking on the heightened awareness of climate change and its responsibility to limit its own role.

breathe the farts of change

— Burger King (@BurgerKing) July 14, 2020

According to a recent poll by The Associated Press-NORC Center for Public Affairs Research, about two out of three Americans say corporations have a responsibility to combat climate change.

The gravitational pull of climate change is increasingly finding its way onto national political stage.

Potential customers are also cutting down on the amount of meat they consume, citing both environmental and dietary concerns.

Burger King and rival McDonald's have added meat alternatives to their menus.

Two years ago McDonald's said it was taking steps to cut the greenhouse gases it emits. It tweaked the manner in which the beef in its Big Macs and Quarter Pounders was produced.

The company said at the time that it expected the changes to prevent 150 million tonnes of greenhouse gas emissions from being released into the atmosphere by 2030.

Burger King worked with scientists at the Autonomous University at the State of Mexico and at the University of California, Davis to test and develop its formula of adding 100g of lemongrass leaves to the cows' daily diets.

Preliminary tests indicate that the lemongrass leaves help the cows release less methane as they digest their food.

On Tuesday, Burger King introduced its Reduced Methane Emissions Beef Whopper, made with beef sourced from cows that emit reduced methane, in select restaurants in Miami, New York, Austin, Portland and Los Angeles, while supplies last.

-AP