It's often considered the dress no woman really wants to wear. But we oblige because, well, it's not about us: it's about our friend and what they want on their wedding day.
But one horrified bridesmaid has called into question her friend and bride-to-be's choice of dress and the expected cost. And the internet is horrified.
Utilising the anonymity of an online forum, one of a group of six bridesmaids asked on Mumsnet if others thought it was unreasonable to have to fork out $280 for a dress she and her fellow bridesmaids "absolutely hate".
She wrote: "There are six of us and we all absolutely hate the dress she has picked. She has found it online with her DM (darling mum) and it is honestly the fugliest dress I have ever seen.