The internet was officially "broken" earlier this month and this time it wasn't Kim Kardashian's booty that caused it to come crashing down.
YouTube royalty Shane Dawson and Jeffree Star were behind the epic meltdown after the pair released a limited-edition make-up collection, ShaneXJeffree. If you've never heard these two names before, I'm guessing it's because you're over 25 because these American content creators are the creme de la creme of "influencing" and have a nation of young, loyal followers behind them, reports News.com.au.
Jeffree has a whopping 16 million YouTube subscribers who froth over his sassy product reviews and colourful make-up creations while Shane – an actor, script writer, producer and comedian – has an even bigger 23 million followers, who is best-known for his documentary length YouTube videos that explore wild conspiracy theories.
As a result, dedicated beauty fans around the world literally "lost their minds" when the pair revealed they'd teamed up to create this limited-edition run for Jeffree's beauty brand, Jeffree Star Cosmetics. So much so, every website stocking the items around the world crashed – causing Twitter to freak out.