As she stood in line waiting to try on a bikini, a young woman was told girls like her shouldn't be wearing such swimwear.
While receiving this sort of comment would be enough to put many of us off ever opting for a two piece again, Jes Portelli had a different response.
The UK resident was shopping in a local retailer, Matalan, when a colourful bikini caught her eye.
Approaching the changing room, a fellow shopper felt obliged to tell her exactly what she thought of Portelli's choice.
Sharing the exchange in a post to Facebook, the 24-year-old revealed: "The girl at the store today said that 'girls like me' shouldn't wear a bikini."