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In a later statement, supplied to local news station WKRN owner, Matt Drescher said: "Times are tough. People everywhere feel unsafe, threatened, and unprotected in their community due to the colour of their skin and — regarding those involved in community protection — the style of their working uniforms.
"Allie's Donuts believes the time is now to come together to find solutions to what has created so much fear and strife. Together, as those with voices speak up, the people that can make a difference, will, indeed, make that difference."
Many criticised the decision to include the military in the policy, with one stating: "I hope they know there are black and brown military and police."
But one veteran commenting on the Instagram post spoke up in support, writing: "Being an Army veteran I have seen a lot of people strongly against your decision to take away discounts, but I see it as a way for you to show support to a serious issue we are all dealing with.
"I will continue to support your business and as a veteran, will always support your right to free speech. Thank you for taking a stand."