A few years ago, a study surveyed which body parts people most wanted to improve.
Sixty per cent of men and women voted for their abdominals.
The findings opened the floodgates for every imaginable home abdominal device to be flogged via infomercials, all promising flat, sexy stomachs or six packs in just a few weeks.
But people who possess abs like Mark Wahlberg's are born, not made. Your genetics play a significant role in you developing prizewinning abs. These individuals have the capacity to get their body fat down to less than 5 per cent. An average bodybuilder enters contests at around 12 per cent.
Weight loss expert Ellington Darden reminds us that the leanest man or woman you see on a fitness equipment infomercial "will probably have at least 10 billion fat cells, but someone who's morbidly obese might have 250 billion".